business writing seminars

The standard Optimal Words seminar comprises two half-day sessions.

Session one: Thinking

• The system (why we communicate, the principles of successful communication)
• Persuasive writing principles
• Optimal process
• Optimal briefs
• Optimal outlines (1 exercise)
• Reviewing documents (1 exercise)

Session two: Writing-up

• Persuasive writing techniques
• The tools of written communication
• document structure
• headings and paragraphs
• sentence structure
• word choice (2 exercises)
• grammar (1 exercise)
• punctuation (3 exercises)

Tailoring

The seminar can be tailored to incorporate documents and issues specific to your organization. It can also be split into a series of three or four 90-minute seminars, or expanded into a two-day course. And if your staff has already done plain English training, we provide a half-day seminar covering the 'thinking' material, plus persuasive writing techniques and document structure.

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