seminars | audits | consulting | books

Worried about the soundness of a major project or strategy, or the very purpose and direction of your company or organisation? Nakedize now offers a goal auditing service by Simon called Optimal Goals.
 

Worried your branding is poorly representing your business? Nakedize now offers a brand auditing service by Jeroen called Optimal Brands.
 

The Nakedgrammar business writing courses have a new name, Optimal Words, and new material on persuasiveness (principles and techniques) and on the optimal process for effective writing.
 

We've been simplifying life since 2006, helping our clients by imparting useful knowledge through fewer words. But first we had to identify that knowledge — no easy task. We want to help you to do both, but we're acknowledging it all starts with identifying optimal.

A US version of Simon's book, From Afterwit to Zemblanity, is now available. The North American edition, titled Endangered Words: A Collection of Rare Gems for Word Lovers, contains the same gallery of fine words that readers across the Commonwealth have enjoyed.
 
In keeping with Simon's less-is-more philosophy, the books feature just 100 remarkable words so that you can get to know each word properly before moving on to the next.
 
Here are just a couple to whet your appetite.
 
elozable adj. 'amenable to flattery' (OED)
 
sprezzatura n. 'studied non-chalance: perfect conduct or performance without apparent effort' (Merriam-Webster)